marketing -- Social media marketing as a cornerstone of strategy -- Experiencing the digital customer

Information systems today : managing in the digital world. Valacich, Joseph S., 1959- author.

-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports

; Public communication ; Mass media ; Digital media and the online world.

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

guidebooks to every destination, an award-winning website, mobile and digital travel products, and a

and experiences, and public relations -- Managing digital communications: online, social media, and

Digital media.

Advertising media planning.

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand