Practice of public relations 3A : (PRPR7311). Study reader / Independent Institute of Education.

Positioning theory and strategic communication : a new approach to public relations research and

Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette

Public relations 3A, 2020: PURE7311 Study reader module manual / Independent Institute of Education.

Public relations 3B PURE7312: Student Edition: IIE80 - 089sg_rev 2.0 / Independent Institute of

Public relations 3B PURE7311: module manual / Independent Institute of Education.

Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

KMPL: Public relations

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

public relations materials -- Writing TV and radio commercials -- Writing web sites -- Writing landing