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00000000IIE
Print
by 
Alon, Ilan.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
populated country. This volume is an essential resource for anyone with an interest in teaching, developing
Available: Copies:
15. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Conflict of interest with the ad agency -- Competitive pressure -- Incentive system -- Budgeting system
Available: Copies:
16. 
Cover image for Media now : understanding media culture and technology
by 
Straubhaar, Joseph D.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Profile : Helen Ostrowski -- Media literacy : in whose interest? -- Media and culture : the velvet ghetto
Available: Copies:
17. 
Cover image for Principles of managerial finance
by 
Gitman, Lawrence J.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
money; Risk and return; Interest rates and bond valuation; Stock valuation -- Long-term investment
Available: Copies:
18. 
Cover image for Entrepreneurial marketing : lessons from Wharton's pioneering MBA course
by 
Lodish, Leonard M.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
The first and only guide to a subject of vital interest to every entrepreneur. Written by an author
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19. 
Cover image for Web rules : how the Internet is changing the way consumers make choices
by 
Murphy, Tom, 1953-
Format: 
Electronic Resources
Publication Date 
2000
Excerpt: 
-- Powershopping: Service, Please! -- Finance: In Your Interest -- Powerful Medicine: Cyberdocs On Call -- That
Available: Copies:
20. 
Cover image for Statistical techniques in business and economics
by 
Mason, Robert Deward, 1919-
Format: 
Electronic Resources
Publication Date 
1999
Excerpt: 
formats) for the data sets described in text, and links to the text web site and other sites of interest
Available: Copies:
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