The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

Creating shared value and brand sustainability : a South African advertising industry analysis

A comparative study between native advertising and display advertising on CNBCAfrica.com

The role of humour in South African advertising in addressing potentially serious political, cultural and social issues

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Perceptions of female beauty in advertising and the influence of society

The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

No press is bad press : exploring the effect of controversial advertising on brand image

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising