Search Results for Consumer Behavior.

|

|

|

Enable Accessibility Mode

|

Remember to clear the cache and close the browser window.

IIE Logo

Search Limit

Rooms Restriction Values

Search Field

Target Value

Limit Value

Restriction Value

Search For:

Advanced Search

Switch to list view

Switch to thumbnail view

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

27 Results Found

Subscribe to search results

1 2 3

000000000000IIE

Print

Select a list

Make this your default list.

The following items were successfully added.

There was an error while adding the following items. Please try again.

One or more items could not be added because you are not logged in.

1.

Cover image for The eye of the driver : an analysis of what men and women see in luxury cars

The eye of the driver : an analysis of what men and women see in luxury cars

The eye of the driver : an analysis of what men and women see in luxury cars

by

Pougnet, Jacqueline.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

Available: Copies:

2.

Cover image for Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

by

Hendricks, Erin.

Format:

Manuscript

Publication Date

2014

Excerpt:

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials /

Available: Copies:

3.

Cover image for Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

by

Burger, Wouter.

Format:

Manuscript

Publication Date

2014

Excerpt:

-directed consumer behaviour focussing on the financial services industry / Burger, Wouter.

Available: Copies:

4.

Cover image for Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

by

Stricker, Bradley.

Format:

Manuscript

Publication Date

2013

Excerpt:

Consumer behavior -- South Africa -- Durban.

Available: Copies:

5.

Cover image for Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

by

Marais, Erika.

Format:

Manuscript

Publication Date

2013

Excerpt:

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed

Available: Copies:

6.

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

by

Makhanya, Nomfundo.

Format:

Manuscript

Publication Date

2012

Excerpt:

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales

Available: Copies:

7.

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

by

Kirk, Tristain.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

8.

Cover image for Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

by

Naidoo, Marisha.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

9.

Cover image for The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

by

Voigt, Nicolle.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

10.

Cover image for The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

by

Adie, Lauren Amy.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior.

Available: Copies:

11.

Cover image for Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

by

De Wet, Adrian.

Format:

Manuscript

Publication Date

2009

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

12.

Cover image for Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

by

Brivik, L. H.

Format:

Manuscript

Publication Date

2006

Excerpt:

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products? /

Available: Copies:

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

1 2 3

Limit Search Results

Narrowed by:

Included

Format: Manuscript

Access Level

Author

Independent Institute of Education. Vega School of Brand Leadership.

(6)

Independent Institute of Education. Vega School

(5)

Adie, Lauren Amy.

(1)

(1)

Burger, Wouter.

(1)

Crabtree, Amy-Sue

(1)

De Wet, Adrian.

(1)

(1)

(1)

Hendricks, Erin.

(1)

James, Christopher.

(1)

Jones, Samantha.

(1)

Kirk, Tristain.

(1)

Makhafola, Kelebogile.

(1)

Makhanya, Nomfundo.

(1)

(1)

Matsolo, Sibongiseni.

(1)

(1)

Mujeer, A. Qasim.

(1)

Naidoo, Marisha.

(1)

Orton, Lesley John

(1)

(1)

Pougnet, Jacqueline.

(1)

(1)

Steffen, Katharina.

(1)

Stricker, Bradley.

(1)

Taylor, Kimberley

(1)

Voigt, Nicolle.

(1)

(1)

Item Category 1

Theses/Dissertations

Material Type

Recommended Books

Reference Books

Theses/Dissertations

Language

(27)

Library

Shelf Location

On-Shelf Student

Reference Material

Publication Date

Subject

Consumer behavior.

(8)

Consumer behavior -- South Africa.

(6)

Consumers' preferences -- South Africa.

(3)

Marketing research.

(3)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Young consumers -- South Africa.

(2)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Alcoholic beverages -- Advertising.

(1)

Automobiles -- Marketing.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand building -- Research -- South Africa

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand name products -- South Africa.

(1)

Brand sensory marketing -- Research

(1)

Branding (Marketing)

(1)

Branding (Marketing) -- South Africa -- Durban.

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Coca-Cola Company.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research.

(1)

Consumers' preferences.

(1)

Consumers, Black -- South Africa.

(1)

Fashion merchandising -- South Africa.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

Internet marketing -- South Africa.

(1)

Internet marketing.

(1)

Marketing channels -- South Africa.

(1)

Marketing research -- South Africa.

(1)

Multiculturalism in advertising.

(1)

Natural foods -- Marketing.

(1)

Periodicals -- Internet marketing.

(1)

Teenage consumers -- South Africa -- Durban.

(1)

Item Available

Advanced Search Location

{sortLabel}

	{facetName}	{results}

	{displayName}	{count}
{error}

Copyright 2020 Sirsi Corporation - Portfolio Version 5.0.2