An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

To like or not to like : an exploration of how South African brands use social media

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social media

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Silence as a crisis communications strategy on social media

Selfie culture : to explore the motivations of social media selfies takers and the correlation, if any, to self-esteem, identity and ego

Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraising

The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinion

The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providers

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries