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00000000IIE
Print
by 
Hutt, Michael D.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
. III Assessing market opportunities -- pt. IV Formulating business marketing strategy -- pt. V
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2. 
Cover image for Hospitality business development
by 
Hassanien, Ahmed.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
strategies for achieving competitive advantage -- Cost leadership -- Differentiation -- Focus -- The strategy
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3. 
Cover image for Social media marketing all-in-one for dummies
by 
Zimmerman, Jan.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
expert on social media strategy helps you take full advantage of them in creative new ways.
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by 
Rabi, Uzi.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
effectiveness / Stefan Wolff and Annemarie Peen Rodt -- American Middle East strategy and the Bush legacy
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by 
Afuah, Allan.
Format: 
Regular print
Publication Date 
1998
Excerpt: 
-- Reducing uncertainty: the role of technological trends, market regularities, and innovation strategy
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6. 
Cover image for Advertising communications & promotion management
by 
Rossiter, John R.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs
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7. 
Cover image for Competing for the future
by 
Hamel, Gary.
Format: 
Regular print
Publication Date 
1994
Excerpt: 
-- Competing for industry foresight -- Crafting strategic architecture -- Strategy as stretch -- Strategy as
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