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2. 
Cover image for The non-designer's design book : design and typographic principles for the visual novice
The non-designer's design book : design and typographic principles for the visual novice
by 
Williams, Robin, 1953- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
; Paragraph indents ; Not Helvetica/Arial! ; Readable body copy -- Brochures : Tips on designing brochures
Available: Copies:
3. 
Cover image for Creative strategy in advertising
Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising copy.
Available: Copies:
5. 
Cover image for Creative strategy in advertising.
Creative strategy in advertising.
Creative strategy in advertising.
by 
Drewniany, Bonnie L.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising copy.
Available: Copies:
7. 
Cover image for Mediawriting : print, broadcast, and public relations
Mediawriting : print, broadcast, and public relations
by 
Whitaker, Wayne R., 1940-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.
Available: Copies:
8. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
9. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New
Available: Copies:
10. 
Cover image for Public relations writing : form and style
Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal
Available: Copies:
12. 
Cover image for Art & copy
Art & copy
by 
Pray, Doug, director.
Format: 
Video disc
Publication Date 
2010 2009
Excerpt: 
Advertising personnel -- United States -- Biography.
Available: Copies:
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Arens, William F.
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Felton, George, 1947-
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Aitchison, Jim.
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Altstiel, Tom.
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Barry, Pete (Pete S.)
(2)
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Advertising copy.
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Advertising.
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Advertising copy -- Handbooks, manuals, etc.
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Advertising layout and typography.
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Business writing.
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