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1. 
Cover image for MKTG13 : principles of marketing
MKTG13 : principles of marketing
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
MKTG13 : principles of marketing / Lamb, Charles W., author.
Available: Copies:
2. 
Cover image for Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2013
Excerpt: 
Lamb, Charles W.
Available: Copies:
3. 
Cover image for Strategic marketing management cases
Strategic marketing management cases
by 
Cravens, David W.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Lamb, Charles W.
Available: Copies:
4. 
Cover image for Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
Lamb, Charles W.
Available: Copies:
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