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13.
Contemporary advertising
by
Arens, William F.
Format:
Books
Publication Date
1998
Excerpt:
Contemporary advertising / Arens, William F.
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Altstiel, Tom.
(2)
Arens, William F.
(2)
Grow, Jean.
(2)
Aitchison, Jim.
(1)
Altstiel, Tom. Advertising strategy.
(1)
Berman, Margo, 1947-
(1)
Drewniany, Bonnie L.
(1)
Felton, George, 1947-
(1)
Haynes, Jim, 1937-
(1)
Jewler, A. Jerome.
(1)
Newsom, Doug.
(1)
Ramsey, Janet E.
(1)
Rolnicki, Tom.
(1)
Scott, David Meerman.
(1)
Scott, David Meerman. New rules of marketing and PR.
(1)
Shaw, Mark.
(1)
Smith, Ronald D., 1948-
(1)
Tate, C. Dow.
(1)
Taylor, Sherri.
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Whitaker, Wayne R., 1940-
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Advertising.
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Advertising copy.
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Public relations -- Authorship.
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Public relations.
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Publicité
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Reclame.
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Advertenties.
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Advertising -- Handbooks, manuals, etc.
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BUSINESS & ECONOMICS -- Marketing -- General.
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Escritura comercial.
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Relaciones públicas -- Autoría.
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