, chapter-specific questions and key points, and video examples of advertising from around the world

marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links

-- Alternate Reality Games: A Transmedia Genre -- Original Digital Video (ODV) and Branded Video -- Social TV

-- The Internet -- The third screen: smart phones and tablets -- Video games -- Public relations -- Media

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

scenarios, an array of case studies and examples based on real-life organisations worldwide, and video

presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14

have the contemporary skills required in business today. Short "You Do It" hands-on features; Video

-Thinking Questions -- CASE: Foxconn Technology Group -- VIDEO CASE: Leadership at McDonald's -- Developing Your

Video games.

online companion to the printed text provides integrated discussion of video and other medium heretofore

Software -- ClipArt/Image Gallery -- Multimedia Authoring Software -- Video And Audio Editing Software