ideology' and 'ruling elites' in media has been appropriated by the alt-right, nationalists and populists

-- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building

sales promotions -- Professional sales -- Direct, online, social media and mobile marketing -- Managing

includes an entire chapter devoted to writing for social media.

: media -- Social media -- Employee relations -- Goverment relations -- Community relations

media; Social media -- Planning example 7B: Selecting organizational and social media tactics -- Earned

social media -- Public relations and democracy -- Community and society: corporate social responsibility

to market them via social media and monetize them with in-app advertising, in-app billing, virtual

/ Organizational change management and risk / Risk culture / Social media risk / Risk in development aid practice

Digital media.

Media practice.

-opening vignettes, figures, and communication cases that expose students to professional use of social media and