supply chain -- ch. 15. Sourcing decisions in a supply chain -- ch. 16. Pricing and revenue management in

in designing the service experience -- Service branding and promotion -- Pricing services

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

-- Tourism Supply -- Pricing and Taxation -- Competition and the Tourism Destination -- Forecasting Tourism

and Publicity -- 19. Pricing -- 20. Marketing Management, Evaluation and Control.

-- ch. 6: Product decisions -- ch. 7: Branding decisions -- ch. 8: Pricing decisions -- ch. 9

-- Pricing : understanding and capturing customer value -- Pricing strategies -- Marketing channels

facilities -- The operation of a warehouse -- The transport system -- Transport cost structures and pricing

. Product decisions -- ch. 11. Pricing decisions -- ch. 12. Distribution channel decisions -- ch. 13

Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for

-- The "bottom up" approach to pricing -- Cost management -- The cost-volume-profit approach to decisions

-- Synthesis -- Optimal transport pricing -- Introduction -- Optimal pricing in the single output case