Search Results for Radio.

13.

Public relations disasters : talespin--inside stories and lessons learnt

McCusker, Gerry, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html

Format:

Books

Publication Date

2006 2005

Excerpt:

-- Quotes -- Radio -- Promotion leaves station cooling its heels -- Reputation management -- Even playing

Available: Copies:

14.

Flash journalism : how to create multimedia news packages

McAdams, Mindy.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004021185.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004021185.html

Format:

Books

Publication Date

2005

Excerpt:

shootings -- Star Tribune slideshow tool -- ElPais.es March 11 attacks -- CBC Radio 3 -- MSNBC.com the big

Available: Copies:

15.

Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

. Broadcasting ads on radio and TV -- pt. IV. Getting the word out without advertising -- 13. Mailing direct to

Available: Copies:

16.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

: television and radio -- Using digital interactive media and direct mail -- Using out-of-home, exhibitive, and

Available: Copies:

17.

Dynamics of public relations and journalism : a practical guide for media studies

Clear, Annette.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009942777&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

-- Introduction to the electronic media -- television and radio -- Electronic media -- television -- Electronic

Available: Copies:

18.

Journalism in the digital age : theory and practice for broadcast, print and on-line media

Herbert, John, 1942-

Table of contents http://catdir.loc.gov/catdir/toc/els033/99045337.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99045337.html

Format:

Books

Publication Date

2000

Excerpt:

presentation: looking and sounding great! -- Interviewing for print -- Interviewing for radio and TV -- Feature

Available: Copies:

19.

Mass media, towards the millennium : the South African handbook of mass communication

De Beer, A. S. (Arrie)

Format:

Books

Publication Date

1998

Excerpt:

Mass media in Africa ; Books ; Newspapers ; Magazines ; Radio ; Film ; Television Sound recording

Available: Copies:

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