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37.

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products

Available: Copies:

38.

E-commerce : a southern Africa perspective

Chipp, Kerry.

Format:

Books

Publication Date

2004

Excerpt:

-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic

Available: Copies:

39.

Gower handbook of supply chain management

Gattorna, John.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=1480686&site=ehost-live

Format:

Books

Publication Date

2003

Excerpt:

chains / Customer relationship management capabilities in a supply chain context / The impact of pricing

Available: Copies:

40.

Fundamentals of menu planning

McVety, Paul J.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/2001017547.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/2001017547.html
Publisher description http://catdir.loc.gov/catdir/description/wiley037/2001017547.html

Format:

Books

Publication Date

2001

Excerpt:

principles of planning a menu, from concept development and design mechanics to menu pricing and marketing

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