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Introduction to marketing

Strydom, J. W. (Johan Wilhelm), 1952- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

: Distribution decisions -- Chapter 8: Pricing decisions -- Chapter 9: Marketing communication decisions

Available: Copies:

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

Available: Copies:

Retail management : a strategic approach

Berman, Barry.

Format:

Books

Publication Date

2013 2012 2006

Excerpt:

retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer

Available: Copies:

Managing small business : an entrepreneurial emphasis

Petty, J. William, 1942-

Format:

Books

Publication Date

2012

Excerpt:

relationships -- Product and supply chain management -- Pricing and credit -- Promotional planning -- Global

Available: Copies:

Marketing plans : a complete guide in pictures

McDonald, Malcolm.

Format:

Books

Publication Date

2012

Excerpt:

strategies -- The communication plan I -- The communication plan II -- The pricing plan -- Place : the

Available: Copies:

Management and cost accounting

Drury, Colin.

Format:

Books

Publication Date

2011

Excerpt:

-based costing -- Pricing decisions and profitability analysis -- Decision-making under conditions of risk and

Available: Copies:

Managing small business : an entrepreneurial emphasis.

Moore, Carlos W.

Format:

Books

Publication Date

2010

Excerpt:

chain management -- Pricing and credit -- Promotional planning -- Global marketing -- Professional

Available: Copies:

Best business practices for photographers

Harrington, John, 1966-

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2009933314-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1212/2009933314-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1303/2009933314-b.html

Format:

Books

Publication Date

2010

Excerpt:

benefits -- Setting your photographer's fees -- Pricing your work to stay in business -- Overhead : why

Available: Copies:

Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

and Publicity -- 19. Pricing -- 20. Marketing Management, Evaluation and Control.

Available: Copies:

10.

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2010

Excerpt:

-- ch. 6: Product decisions -- ch. 7: Branding decisions -- ch. 8: Pricing decisions -- ch. 9

Available: Copies:

11.

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html

Format:

Books

Publication Date

2009

Excerpt:

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

Available: Copies:

12.

Marketing

Lamb, Charles W.

Format:

Books

Publication Date

2008

Excerpt:

marketing communication mix strategies -- Pricing concepts and setting the right price -- Putting it all

Available: Copies:

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