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13.
The advertised mind : groundbreaking insights into how our brains respond to advertising
by
Du Plessis, Erik.
Table of contents
http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description
http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera
http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782
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2005
Excerpt:
related memories -- Learning and the rate of forgetting -- The optimal rate of rehearsal for learning.
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