opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport

Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer

: Distribution decisions -- Chapter 8: Pricing decisions -- Chapter 9: Marketing communication decisions

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

. Pricing issues in channel management -- 12. Promotion through the marketing channel -- 13. Logistics and

retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer

Advertising and Promotion -- Chapter 11 Pricing and Credit Strategies -- Chapter 12 Global Marketing

strategies -- The communication plan I -- The communication plan II -- The pricing plan -- Place : the

relationships -- Product and supply chain management -- Pricing and credit -- Promotional planning -- Global

transfer pricing -- Natural persons -- SITE -- Sole traders and partnerships -- Rating application

benefits -- Setting your photographer's fees -- Pricing your work to stay in business -- Overhead : why

-- ch. 6: Product decisions -- ch. 7: Branding decisions -- ch. 8: Pricing decisions -- ch. 9