moments of receptivity : how media context helps advertising -- Deliver more relevant communications

and Managing Reputation -- Corporate Philanthropy -- What Is Corporate Advertising? -- Advertising to

traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

advertising -- Public relations and selling -- Public relations and research -- The practice of public

-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal

-- Marketing, advertising and public relations : similarities and differences explored and explained

Advertising -- South Africa.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

Advertising copy.

law of defamation -- Privacy -- Copyright -- Court proceedings -- Advertising -- Statutory limitations

research design and interpreting research data -- Research of advertising, mass-media audiences and mass

/ Cees J. Hamelink -- Global communication and propaganda / Richard Vincent -- Global advertising and