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13. 
Cover image for Managing small business : an entrepreneurial emphasis
by 
Petty, J. William, 1942-
Format: 
Books
Publication Date 
2012
Excerpt: 
relationships -- Product and supply chain management -- Pricing and credit -- Promotional planning -- Global
Available: Copies:
14. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Pricing : understanding and capturing customer value -- Pricing strategies -- Marketing channels
Available: Copies:
15. 
Cover image for Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- ch. 6: Product decisions -- ch. 7: Branding decisions -- ch. 8: Pricing decisions -- ch. 9
Available: Copies:
16. 
Cover image for Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2008
Excerpt: 
. Product decisions -- ch. 11. Pricing decisions -- ch. 12. Distribution channel decisions -- ch. 13
Available: Copies:
by 
Jara-Diaz, Sergio.
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Synthesis -- Optimal transport pricing -- Introduction -- Optimal pricing in the single output case
Available: Copies:
18. 
Cover image for Sport marketing
by 
Mullin, Bernard James.
Format: 
Books
Publication Date 
2007
Excerpt: 
branded merchandise -- Pricing strategies -- Promotions -- Sales -- Promotional licensing and sponsorship
Available: Copies:
19. 
Cover image for E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic
Available: Copies:
by 
Gattorna, John.
Format: 
Books
Publication Date 
2003
Excerpt: 
chains / Customer relationship management capabilities in a supply chain context / The impact of pricing
Available: Copies:
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