the digital realm of email, social networking, and social media strategies.

to market them via social media and monetize them with in-app advertising, in-app billing, virtual

Mass media -- Philosophy.

Communication Tools -- Whiteboards -- Dashboards -- Instant Messaging Systems -- Social Media -- Tools Used by

(CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.

engage in effective business communication. Social media and new communication forms, however, come with

Social media.

engage in effective business communication. Social media and new communication forms, however, come with

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

Evolution of the News Media -- The Growth of Business Coverage in the Media -- Building Better Relation with

Mass media -- Social aspects.

. Tactics: The Internet and Social Media -- Preparing Materials for Mass Media -- Radio and Television