Demonstrates how every individual can make a difference to the health of our planet by

persuasively, not abrasively -- Explore others' paths: how to listen when others blow up or clam up -- Move to

experience and reality. Sontag develops further the concept of transparency. The essays make up a deep

reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers

? Reward failure? Make innovation a top priority? Dedicate staff to the innovation effort and show up at

. Together they make a fascinating montage of European and American projections - and even occasionally offer

: lingerie to swimwear -- 7. Cosmetic attributes: techniques of make-up and perfume -- 8. Fashioning

explorer -- The artist -- The judge -- The warrior -- Summing up -- Jack's return visit to the idea doctor