32 Results Found Subscribe to search results
000000000000IIE
Print
1. 
Cover image for Marketing to moviegoers : a handbook of strategies used by major studios and independents
by 
Marich, Robert.
Format: 
Books
Publication Date 
2005
Excerpt: 
integrated publicity campaigns, and conducting consumer research - for each film that will inspire confidence
Available: Copies:
2. 
Cover image for Writing for the media in southern Africa
by 
Nel, François.
Format: 
Books
Publication Date 
2005
Excerpt: 
, publicity, and advice on how to succeed as a freelancer." "Each chapter contains real-life case studies
Available: Copies:
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Internet and Interactive Media -- Ch. 16. Sales Promotion -- Ch. 17. Public Relations, Publicity, and
Available: Copies:
5. 
Cover image for The end of advertising as we know it
by 
Zyman, Sergio.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity
Available: Copies:
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
2002
Excerpt: 
Agences de publicité -- Gestion -- Cas, Études de.
Available: Copies:
8. 
Cover image for The complete guide to self-publishing
by 
Ross, Tom, 1933-
Format: 
Books
Publication Date 
2002
Excerpt: 
selection, research, book design and manufacture, advertising, marketing, publicity, promotion, and
Available: Copies:
9. 
Cover image for Advertising today
by 
Berger, Warren.
Format: 
Books
Publication Date 
2001
Excerpt: 
Publicité -- Ouvrages illustrés.
Available: Copies:
11. 
Cover image for Attention! : how to interrupt, yell, whisper, and touch consumers
by 
Sacharin, Ken.
Format: 
Books
Publication Date 
2001
Excerpt: 
Publicité
Available: Copies:
12. 
Cover image for Cutting edge advertising : how to create the world's best print for brands in the 21st century
by 
Aitchison, Jim.
Format: 
Books
Publication Date 
1999
Excerpt: 
Publicité
Available: Copies:
Limit Search Results
Access Level
Format
Language
Subject
Item Available