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13. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising
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14. 
Cover image for Marketing payback : is your marketing profitable?
Marketing payback : is your marketing profitable?
by 
Shaw, Robert, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
reliable sales forecast or simply want to justify a marketing budget, Marketing Payback will help you to
Available: Copies:
15. 
Cover image for Get to grips with budgets : how to take the stress out of working with numbers.
Get to grips with budgets : how to take the stress out of working with numbers.
Format: 
Books
Publication Date 
2005
Excerpt: 
Get to grips with budgets : how to take the stress out of working with numbers.
Available: Copies:
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