IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
53 Results Found Subscribe to search results
000000000000IIE
Print
13. 
Cover image for Principles of marketing for a digital age
Principles of marketing for a digital age
Principles of marketing for a digital age
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Marketing -- Technological innovations.
Available: Copies:
14. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
This popular textbook introduces students to contemporary brand management and innovation with a
Available: Copies:
15. 
Cover image for Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
by 
Werner, Amanda, editor.
Format: 
Books
Publication Date 
2020
Excerpt: 
and innovation.
Available: Copies:
16. 
Cover image for How to future : leading and sense-making in an age of hyperchange
How to future : leading and sense-making in an age of hyperchange
by 
Smith, Scott, 1967- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Technological innovations -- Management.
Available: Copies:
17. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
: low-involvement brands -- Brand innovation and digital media -- Brand portfolio management -- People
Available: Copies:
18. 
Cover image for Contemporary strategy analysis
Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
and the management of innovation -- Competitive advantage in mature industries -- Vertical integration
Available: Copies:
19. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
's position -- 7. Extending the brand, partnering, and managing brand portfolios -- 8. Brand innovation
Available: Copies:
20. 
Cover image for The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
by 
Lewrick, Michael.
Format: 
Books
Publication Date 
2018
Excerpt: 
Industrial management -- Technological innovations.
Available: Copies:
21. 
Cover image for A designer's research manual : succeed in design by knowing your clients + understanding what they really need
A designer's research manual : succeed in design by knowing your clients + understanding what they really need
by 
Visocky O'Grady, Jennifer, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1565738&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
innovation. The ability to gather research, analyze findings, and apply them to project goals is as important
Available: Copies:
23. 
Cover image for The idea agent : the handbook on creative processes
The idea agent : the handbook on creative processes
by 
Michanek, Jonas, 1974-
Format: 
Books
Publication Date 
2014
Excerpt: 
Technological innovations.
Available: Copies:
24. 
Cover image for Metaskills : five talents for the robotic age
Metaskills : five talents for the robotic age
by 
Neumeier, Marty.
Format: 
Books
Publication Date 
2013
Excerpt: 
The Mandate -- The arc of human talent The innovation mandate Where are the jobs? The Robot Curve A
Available: Copies:
Limit Search Results
Access Level
Author
Bagraim, Jeffrey, contributor.
(2)
Beverland, Michael, author.
(2)
Kelley, Tom, 1955-
(2)
Littman, Jonathan, 1958-
(2)
Werner, Amanda, editor.
(2)
Format
Material Type
Language
Shelf Location
Publication Date
Subject
Creative ability in business.
(11)
Strategic planning.
(7)
Branding (Marketing)
(5)
Technological innovations -- Management.
(5)
Management.
(4)
Item Available
Advanced Search Location