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1.

Strategic brand management : a European perspective

Strategic brand management : a European perspective

by

Keller, Kevin Lane, 1956-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2012

Excerpt:

Strategic brand management : a European perspective / Keller, Kevin Lane, 1956-

Available: Copies:

2.

Cover image for Strategic information systems management

Strategic information systems management

by

Grant, Kevin, 1968-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Strategic information systems management / Grant, Kevin, 1968-

Available: Copies:

3.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane

Available: Copies:

4.

The new strategic brand management : creating and sustaining brand equity long term

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

The new strategic brand management : creating and sustaining brand equity long term / Kapferer

Available: Copies:

5.

Leadership brand : developing customer-focused leaders to drive performance and build lasting value

Leadership brand : developing customer-focused leaders to drive performance and build lasting value

by

Ulrich, David, 1953-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0712/2007009122.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html

Format:

Books

Publication Date

2007

Excerpt:

Strategisches Management.

Available: Copies:

6.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Strategisch management.

Available: Copies:

7.

Cover image for Strategic advertising management

Strategic advertising management

by

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html

Format:

Books

Publication Date

2005

Excerpt:

Strategic advertising management / Percy, Larry.

Available: Copies:

8.

Cover image for Strategic marketing management

Strategic marketing management

by

Parry, Mark E. (Mark Edward), 1957-

Format:

Books

Publication Date

2005 2001

Excerpt:

Strategic marketing management / Parry, Mark E. (Mark Edward), 1957-

Available: Copies:

9.

Cover image for Applied strategic marketing

Applied strategic marketing

Applied strategic marketing

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2005

Excerpt:

Applied strategic marketing / Du Plessis, P. J. (Phillipus Jacobus), 1943-

Available: Copies:

10.

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm

Format:

Books

Publication Date

2004

Excerpt:

The new strategic brand management : creating and sustaining brand equity long term / Kapferer

Available: Copies:

11.

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

by

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- Valuation -- Management.

Available: Copies:

12.

Cover image for The business of brands

The business of brands

by

Miller, Jon, 1971-

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html
Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm

Format:

Books

Publication Date

2004

Excerpt:

Strategisch management.

Available: Copies:

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Keller, Kevin Lane, 1956-

(4)

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(3)

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(3)

Elliott, Richard H., author.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

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(2)

Percy, Larry, author.

(2)

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(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

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(1)

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Grant, Kevin, 1968-

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(1)

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(1)

Kapferer, Jean-Noël. Strategic brand management.

(1)

Kotler, Philip.

(1)

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(1)

(1)

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(1)

Muir, David, 1971-

(1)

Parry, Mark E. (Mark Edward), 1957-

(1)

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(1)

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Robinson, Richard B. (Richard Braden), 1947-

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Ulrich, David, 1953-

(1)

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Strategic planning.

(15)

Brand name products -- Management.

(9)

(8)

Strategisch management.

(7)

(6)

Strategisches Management.

(6)

Marketing -- Management.

(5)

Brand name products.

(4)

Industrial management.

(4)

Product management.

(4)

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(3)

(3)

(3)

(3)

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(3)

(3)

(2)

Compétitivité.

(2)

Corporate image.

(2)

Entreprises -- Image.

(2)

(2)

(2)

(2)

Marketing -- South Africa -- Management.

(2)

(2)

Organizational effectiveness.

(2)

Planification stratégique.

(2)

Sales management.

(2)

Strategic planning -- Case studies.

(2)

Strategic planning -- South Africa.

(2)

Technological innovations -- Management.

(2)

Administração de marketing.

(1)

Advertising -- Management.

(1)

(1)

Brand name products -- Europe -- Management.

(1)

Brand name products -- Marketing.

(1)

Brand name products -- Planning.

(1)

Brand name products -- Valuation -- Management.

(1)

Business and Management.

(1)

Business forecasting.

(1)

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(1)

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(1)

Communication in marketing.

(1)

(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

(1)

Informationsmanagement.

(1)

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(1)

Management information systems.

(1)

Markalı ürünler -- Yönetim.

(1)

(1)

Marketing -- Decision making.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

Strategic planning -- South Africa -- Case studies.

(1)

Strategische Planung.

(1)

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(1)

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