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49. 
Cover image for Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
This popular textbook introduces students to contemporary brand management and innovation with a
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50. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
marketing students, and managers involved in digital marketing strategy and implementation. Online resources
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51. 
Cover image for Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
principles and practical information students and working professionals can use. Drawing on personal
Available: Copies:
by 
Cline, Lydia Sloan, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
priced as a subscription to be accessible to anyone from students to professionals. The book includes a
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53. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
studies and further resource links, it is an indispensable text to equip students with the tools to
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54. 
Cover image for Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
accessible to students from different backgrounds and with varying levels of experience. I achieve this
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55. 
Cover image for Successful project management in South Africa
by 
Gido, Jack, 1945- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
projects in which they are involved. It prepares students with marketable and transferrable skills and
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56. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
shows students the methods by which they can assess the current market position of the brand and design
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57. 
Cover image for What UX is really about : introducing a mindset for great experiences
by 
Hodent, Celia, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
students, professionals, or simply curious readers who want to understand this trendy discipline better but
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by 
Du Plooy-Cilliers, F. (Franzél)
Format: 
Books
Publication Date 
2021
Excerpt: 
"Research matters is an introductory research title aimed at undergraduate students. It explains
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by 
Todaro, Michael P. 1942- Verfasser.
Format: 
Books
Publication Date 
2020
Excerpt: 
understand real conditions and institutions across the developing world. The second is to help students
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