19 Results Found
0000000IIE
13.
by
Cant, M. C. (Michael Colin), 1957- editor.
Format:
Books
Publication Date
2013
Excerpt:
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
14.
by
Brannon, Evelyn L.
Format:
Books
Publication Date
2010
Excerpt:
; The look : design concepts and style direction -- Marketplace dynamics. Consumer research ; Sales
15.
by
Bye, Elizabeth.
Format:
Books
Publication Date
2010
Excerpt:
-- Research -- Lifestyle -- Inspiration -- Technological influences on fashion design -- Line concept
16.
by
Lamb, Charles W.
Format:
Books
Publication Date
2008
Excerpt:
-- Understanding consumer decision-making -- Assessing the competitive situation -- Information for marketing
17.
by
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format:
Books
Publication Date
2007
Excerpt:
Consumers -- Research.
18.
by
Lamb, Charles W.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html
Format:
Books
Publication Date
2004
Excerpt:
-- Understanding Consumer Decision-Making -- Assessing the Competitive Situation -- Information for Marketing
19.
by
Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format:
Books
Publication Date
1998
Excerpt:
an approach to consumer research that is based on simplicity, common sense, and creativity - an
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