An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry experts

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

The 21st century food market vendor

Context planning and channel innovation : reading pack

Principles of strategic thinking : reading pack.

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

The importance of internal communication within organisations towards building brand identity

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

Principles of innovation : reading pack.

An investigation of brand names as product names in the South African context

Fashion branding and social media : the impact of social media on branding in the fashion industry