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13. 
Cover image for Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
Business names.
Available: Copies:
by 
Aaker, David A. (David Allen), 1938-
Format: 
Books
Publication Date 
2002 1996
Excerpt: 
Business names -- Management.
Available: Copies:
16. 
Cover image for GB : graphic Britain
by 
Burgoyne, Patrick.
Format: 
Books
Publication Date 
2002
Excerpt: 
Hot on the heels of such star names as Neville Brody, Peter Saville, and Jonathan Barnbrook comes a
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17. 
Cover image for The art of looking sideways
by 
Fletcher, Alan.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Wordplay -- Handedness -- Pictograms -- Scripts -- Letters -- Identity -- Names -- Signatures -- Insignia
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18. 
Cover image for Visionaries : interviews with fashion designers
by 
Frankel, Susannah.
Format: 
Books
Publication Date 
2001
Excerpt: 
of the 1990s, including successful British designers as well as big international names from Japan
Available: Copies:
19. 
Cover image for Man about town
by 
Hayward, Catherine.
Format: 
Books
Publication Date 
2001
Excerpt: 
course of history include such vaunted and diverse names as Sigmund Freud, Frank Sinatra, the Beatles
Available: Copies:
20. 
Cover image for The brand marketing book : creating, managing, and extending the value of your brand
by 
Marconi, Joe.
Format: 
Books
Publication Date 
2000
Excerpt: 
successful brand strategies and brand loyalty including finding the right name or changing names, creating
Available: Copies:
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