percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai

management : tools and templates -- Managing big-budget costs -- The print production specsheet -- Cashing in

Trade-Oriented Promotions -- Coordinating Sales Promotion with Advertising and Other IMC Tools -- Budget

for every marketer to help increase their brand's exposure while staying on budget"--Provided by

conferences. It includes photocopiable forms that will help readers to plan and budget, and case studies and

School budgets -- South Africa.

background, skill set, or ambition. It will help you realize projects of every scale and budget, from the

that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising

time and within budget"--Back cover.