Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

Margins -- Calculating Gross Profit -- Merchandising Metrics -- Pricing Generally -- Selling Price

-- Transfer pricing -- Divisional performance -- Working capital -- Capital structure and cost of capital

-- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating

. Services marketing -- 10. Marketing channels -- 11. Introduction to retailing -- 12. Pricing decisions

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion

. Building customer relationships -- 15. Product development and supply chain management -- 16. Pricing and

: -- Designing and managing products and brands: building customer value -- Internal marketing -- Pricing

competitive markets -- Market structure and competitive strategy -- Market power -- Pricing with market power

-- Competitive markets -- Market power -- Pricing in input markets -- Market failure.

-- Introducing new market offerings -- Developing pricing strategies and programs -- Designing and managing