Search Results for Social Behavior.

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36 Results Found

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37.

Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2017

Excerpt:

media; Social media -- Planning example 7B: Selecting organizational and social media tactics -- Earned

Available: Copies:

38.

Marketing for hospitality and tourism

Kotler, Philip, author.

Format:

Books

Publication Date

2017

Excerpt:

markets and consumer buying behavior -- Organizational buyer behavior -- Customer driven marketing

Available: Copies:

39.

The psychology of advertising

Fennis, Bob Michaël, 1968-

Format:

Books

Publication Date

2016

Excerpt:

developments in the fields of social and consumer psychology. Key questions covered in the volume include

Available: Copies:

40.

UX for beginners : a crash course in 100 short lessons

Marsh, Joel, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

punishments -- Conditioning and addiction -- Gamification -- Social/viral structure -- How to create trust

Available: Copies:

41.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion

Available: Copies:

42.

International management : culture, strategy, and behavior

Luthans, Fred.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1501/2013039863-t.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1408/2013039863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1501/2013039863-b.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1403/2013039863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1501/2013039863-d.html

Format:

Books

Publication Date

2015

Excerpt:

International management : culture, strategy, and behavior / Luthans, Fred.

Available: Copies:

43.

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Competitive Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and

Available: Copies:

44.

Social psychology.

Baron, Robert A., author.

Format:

Books

Publication Date

2014

Excerpt:

Social psychology. Baron, Robert A., author.

Available: Copies:

45.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Excerpt:

; Understanding Consumer Behavior ; Analyzing the Marketplace ; Defining Strategic Approaches ; Developing the

Available: Copies:

46.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct

Available: Copies:

47.

The design of everyday things

Norman, Donald A., author.

http://lib.myilibrary.com/browse/open.asp?id=574528&entityid=https://idp.brunel.ac.uk/entity

Format:

Books

Publication Date

2013

Excerpt:

classification of slips; The classification of mistakes; Social and institutional pressures; Reporting error

Available: Copies:

48.

Winning the story wars : why those who tell--and live--the best stories will rule the future

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

Marketing -- Social aspects.

Available: Copies:

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