An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinion

Don't film yourself having sex : and other legal advice to see you through the age of social media

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Child and youth misbehaviour in South Africa : a holistic approach