by
Drewniany, Bonnie L., author.
Format:
Books
Publication Date
2014
Excerpt:
-- Integrated marketing communications: building strong relationships between the brand and the consumer -- The
by
Jensen, Klaus Bruhn.
Format:
Books
Publication Date
2012
Excerpt:
The handbook of media and communication research : qualitative and quantitative methodologies /
by
Lester, Paul Martin.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2009936693-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1105/2009936693-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2009936693-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1105/2009936693-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2009936693-d.html
Format:
Books
Publication Date
2011
Excerpt:
Visual communication : images with messages / Lester, Paul Martin.
by
Hansen, Anders, 1957-
Format:
Books
Publication Date
2010
Excerpt:
Environment, media and communication / Hansen, Anders, 1957-
by
Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2010
Excerpt:
Marketing communications : a brand narrative approach / Dahlén, Micael.
by
Katz, Helen.
Format:
Books
Publication Date
2010
Excerpt:
The media handbook : a complete guide to advertising media selection, planning, research, and
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
by
Williams, Rick.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0634/2005933987-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0634/2005933987-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0634/2005933987-d.html
Format:
Books
Publication Date
2007 2006
Excerpt:
Visual communication : integrating media, art and science / Williams, Rick.
by
Adam and Charles Black (Firm)
Format:
Books
Publication Date
2006
Excerpt:
Dictionary of media studies. Adam and Charles Black (Firm)
by
Nyamnjoh, Francis B., 1961-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0618/2004053699-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013004758&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Book review (H-Net) http://www.h-net.org/reviews/showrev.php?id=11845
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053699-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0618/2004053699-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013004758&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Book review (H-Net) http://www.h-net.org/reviews/showrev.php?id=11845
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053699-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0618/2004053699-d.html
Format:
Books
Publication Date
2005
Excerpt:
Africa's media, democracy, and the politics of belonging / Nyamnjoh, Francis B., 1961-
by
Seaton, Jean.
Format:
Books
Publication Date
2005
Excerpt:
Communications media - general
by
Harcourt, Alison, Ph.D.
Format:
Books
Publication Date
2005 2004
Excerpt:
The European Union and the regulation of media markets / Harcourt, Alison, Ph.D.
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