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The law of the brand : a practical guide to branding law in South Africa

Muhlberg, Hans.

Format:

Books

Publication Date

2005

Excerpt:

Business names -- Law and legislation -- South Africa -- Popular works.

Available: Copies:

Beyond branding : how the new values of transparency and integrity are changing the world of brands

Ind, Nicholas.

Format:

Books

Publication Date

2005 2003

Excerpt:

Business names.

Available: Copies:

From modernism to postmodernism : American poetry and theory in the twentieth century

Ashton, Jennifer, 1964-

Format:

Books

Publication Date

2005

Excerpt:

, proper names, and the critique of indeterminacy -- Laura (Riding) Jackson and the New Criticism

Available: Copies:

How brands become icons : the principles of cultural branding

Holt, Douglas B.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html

Format:

Books

Publication Date

2004

Excerpt:

Business names.

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Graffiti world : street art from five continents

Ganz, Nicholas.

Format:

Books

Publication Date

2004

Excerpt:

world -- Information -- Crew names.

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Merriam-Webster's collegiate dictionary.

Merriam-Webster, Inc.

Format:

Electronic Resources

Publication Date

2003

Excerpt:

: -- Foreign words and phrases -- Biographical names -- Geographical names -- Signs and symbols -- Handbook of

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Building strong brands

Aaker, David A. (David Allen), 1938-

Format:

Books

Publication Date

2002 1996

Excerpt:

Business names -- Management.

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The fall of advertising and the rise of PR

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

-- Advertising likes old names. PR likes new names -- Advertising is funny. PR is serious -- Advertising is

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GB : graphic Britain

Burgoyne, Patrick.

Format:

Books

Publication Date

2002

Excerpt:

Hot on the heels of such star names as Neville Brody, Peter Saville, and Jonathan Barnbrook comes a

Available: Copies:

10.

Man about town

Hayward, Catherine.

Publisher description http://catdir.loc.gov/catdir/description/ste022/2001269815.html

Format:

Books

Publication Date

2001

Excerpt:

course of history include such vaunted and diverse names as Sigmund Freud, Frank Sinatra, the Beatles

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11.

Marks of excellence : the history and taxonomy of trademarks

Mollerup, Per, 1942-

Format:

Books

Publication Date

1999

Excerpt:

Business names -- History.

Available: Copies:

12.

The Western tradition from Socrates to Saussure

Harris, Roy, 1931-

Format:

Books

Publication Date

1997

Excerpt:

1. Socrates on names -- 2. Aristotle on metaphor -- 3. The Bible on the origin and diversification

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