IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
21 Results Found Subscribe to search results
000000000IIE
Print
13. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
-- 5. Advertising, integrated brand promotion, and consumer behavior -- 6. Market segmentation
Available: Copies:
14. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour / Parumasur, Sanjana Brijball, editor.
Available: Copies:
15. 
Cover image for Consumer behaviour : global and Southern African perspectives
Consumer behaviour : global and Southern African perspectives
Consumer behaviour : global and Southern African perspectives
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.
Available: Copies:
16. 
Cover image for The psychology of work and organizations
The psychology of work and organizations
by 
Woods, Stephen A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Organizational behavior.
Available: Copies:
17. 
Cover image for Organisational behaviour : global and Southern African perspectives
Organisational behaviour : global and Southern African perspectives
Organisational behaviour : global and Southern African perspectives
by 
Robbins, Stephen P., 1943-
Format: 
Electronic Resources
Publication Date 
2009
Excerpt: 
Organisational behaviour : global and Southern African perspectives / Robbins, Stephen P., 1943-
Available: Copies:
18. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus
Available: Copies:
19. 
Cover image for The Century of the self. Episode 1, Happiness machines
The Century of the self. Episode 1, Happiness machines
by 
Curtis, Adam.
Format: 
Video disc
Publication Date 
2006
Excerpt: 
Consumer behavior.
Available: Copies:
20. 
Cover image for Super size me
Super size me
Super size me
by 
Spurlock, Morgan, 1970-
http://www.mrqe.com/lookup?super+size+me
Format: 
Video disc
Publication Date 
2004
Excerpt: 
Feeding Behavior.
Available: Copies:
21. 
Cover image for Organisational behaviour
Organisational behaviour
Organisational behaviour
by 
Robbins, Steven P.
Format: 
Books
Publication Date 
1989
Excerpt: 
Organisational behaviour Robbins, Steven P.
Available: Copies:
Limit Search Results
Access Level
Author
Robbins, Stephen P., 1943-
(2)
Arnould, Eric J., éditeur intellectuel.
(1)
Bagraim, Jeffrey, contributor.
(1)
Baloglu, Seyhmus, author.
(1)
Boshoff, Christo.
(1)
Format
Item Category 1
Material Type
Language
Library
Publication Date
Subject
Organizational behavior.
(7)
Consumer behavior.
(5)
Motivation research (Marketing)
(3)
Organizational behavior -- South Africa.
(2)
Advertising media planning.
(1)
Item Available
Advanced Search Location