Marketing -- Decision making.

Decision making.

PART I THE NATURE AND SCOPE OF MARKETING RESEARCH -- CHAPTER 1 A Decision-Making Perspective on

guidelines for making presentations ; Good impressions -- Employee management : The agency relationship ; Job

school-based financial decision making and accountability -- Providing strategic direction for effective

Principles of management applied to managing risk -- Concept of risk -- Decision-making under

management decision-making -- greening of IT -- Conclusion -- Key learning points -- Review questions and

Decision making.

-- Judgment and Decision Making Based on High Consumer Effort -- Judgment and Decision Making Based on Low

and individual decision making -- Basic motivation concepts -- Motivation: from concepts to

-- Problem- solving and decision-making -- Managing cultural diversity -- Business ethics