-- The rule of trial -- Evaluation of evidence -- Rules for excluding evidence -- Scientific truth

. Boselie et al (2003) -- 8.3. Evaluation of HRM-performance research -- 8.4. The practicalities of

identification -- Risk evaluation -- Operational risk management -- Risk response: risk control -- Risk financing

-- Evaluating arguments -- Applying your knowledge and skills to the evaluation of arguments -- Constructing

implementation -- Continuous improvement through strategic control and evaluation -- Strategic management in not

the Brand -- Part Four. Brand Evaluation and Evolution -- Part Five. Just for Fun Closing Remarks.

legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.

the integrated marketing communications program -- Monitoring, evaluation, and control -- Special