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00000000000IIE

The new strategic brand management : advanced insights and strategic thinking

Kapferer, Jean-Noël.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live

Format:

Books

Publication Date

2012

Excerpt:

Brand name products -- Management.

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Media and society

O'Shaughnessy, Michael, 1951-

Format:

Books

Publication Date

2012

Excerpt:

name? Language and the social construction of reality -- Mediation and representation -- Texts

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Brand management

Klopper, H. B., 1974-

Format:

Books

Publication Date

2011

Excerpt:

Brand name products -- Management.

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Strategic information systems management

Grant, Kevin, 1968-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp

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Brand leadership

Aaker, David A.

Format:

Books

Publication Date

2009 2000

Excerpt:

Brand name products -- Management.

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BrandDigital : simple ways top brands succeed in the digital world

Adamson, Allen P.

Format:

Books

Publication Date

2009 2008

Excerpt:

Brand name products.

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Transport and tourism : global perspectives

Page, Stephen, 1963-

to access electronic resource

Format:

Books

Publication Date

2009

Excerpt:

http://www.dawsonera.com/guard/protected/dawson.jsp?name=University%20of%20Strathclyde&dest=http

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Perspectives on branding

Miletsky, Jason I.

Format:

Books

Publication Date

2009

Excerpt:

Brand name products -- Case studies.

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The origin of brands : discover the natural laws of product innovation and business survival

Ries, Al.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- Management.

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10.

IMC : using advertising and promotion to build brands

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- Marketing -- Management.

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11.

Boys don't cry

Format:

Projected graphic

Publication Date

2000

Excerpt:

A transgendered youth starts living as a man, and assumes the name Brandon Teena. He moves to a

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