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1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
2
Available: Copies:
3. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
1. The world of advertising and integrated brand promotion -- 2. The structure of the advertising
Available: Copies:
4. 
Cover image for Gender stereotypes : relooking at the representation of women in print publications
Gender stereotypes : relooking at the representation of women in print publications
Gender stereotypes : relooking at the representation of women in print publications
by 
Qacha, Mamokhoebi Fidelis.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
XX(18860.2)
Available: Copies:
6. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
2
Available: Copies:
7. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
2; From Things to Thrills. Chapter 3; The Rise of Electronic Danse Music. Chapter 4; Access over
Available: Copies:
8. 
Cover image for The annual 2013/14 : advertising, media, marketing and branding
The annual 2013/14 : advertising, media, marketing and branding
The annual 2013/14 : advertising, media, marketing and branding
by 
Maggs, Jeremy.
Format: 
Books
Publication Date 
2014
Excerpt: 
2
Available: Copies:
9. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
naming, and intellectual property issues -- Environmental, regulatory, and ethical issues -- pt. 2
Available: Copies:
10. 
Cover image for Advertising and sales promotion
Advertising and sales promotion
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
Chapter 1. Integrated marketing communication : past, present and future -- Chapter 2. Marketing
Available: Copies:
11. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Integrated Marketing Communications -- 2 Enhancing Brand Equity and Accountability -- 3 Brand Adoption, Brand
Available: Copies:
12. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
analysis into specific advertising objectives. Part 2, Executions, explains how to put strategy into play
Available: Copies:
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Belch, George E. (George Edward), 1951-
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Shimp, Terence A.
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Burnett, John, 1944-
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Communication in marketing.
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Advertising -- South Africa.
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South Africa.
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