Advertising media planning.

Viral to Digital to Social Media -- Case Study: Old Spice's "Smell Like a Man, Man": TV to Social Media

growth of digital media and integrated advertising campaigns. Interviews with leading practitioners

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

-- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.

relations: into the strategy realm -- The traditional media: between the lines -- The new media: across the

, electronic, and digital media -- Using advertising media -- Using print media -- Using electronic media

Mass-média.

. Using Print Media. 15. Using Electronic Media: Television and Radio. 16. Using Digital Interactive Media