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13. 
Cover image for Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
: drawing on theories from strategic management and international business / by Charles R. Taylor, Shintaro
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by 
Belter, Luisa.
Format: 
Books
Publication Date 
2011 2010
Excerpt: 
Marketing -- South Africa -- Management.
Available: Copies:
15. 
Cover image for Marketing your own business
by 
Baptiste, Annie.
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing -- Management.
Available: Copies:
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity
Available: Copies:
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
-of-mouth management -- Event and cause sponsorships -- Signage and point of purchase communications -- Ethical
Available: Copies:
by 
Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- Marketing -- Management.
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19. 
Cover image for How to market, advertise, and promote your business or service in your own backyard
by 
Egelhoff, Tom.
Format: 
Books
Publication Date 
2008
Excerpt: 
New business enterprises -- Management.
Available: Copies:
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Promotions opportunity analysis -- Advertising management -- Advertising design: theoretical frameworks and
Available: Copies:
by 
Schenck, Barbara Findlay.
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing -- Management.
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by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing -- South Africa -- Management.
Available: Copies:
by 
Fernandez, Joseph, 1968-
Format: 
Books
Publication Date 
2004
Excerpt: 
, customer relationship management, consumer marketing and marketing strategy. It will be of equal value to
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