21 Results Found
000000000IIE
by
Muller, Gordon, 1952-
Format:
Books
Publication Date
2005
Excerpt:
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon
2.
by
Gibbons, Joan.
Format:
Books
Publication Date
2005
Excerpt:
wider audience by embracing the tactics and mass media of advertising, and how advertising has employed
by
Sheehan, Kim Bartel.
Format:
Books
Publication Date
2004
Excerpt:
-- 3. The Chinese Wall: Advertising and Mass Media -- 4. Checks and Balances: Government and Self
by
Cappo, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html
Format:
Books
Publication Date
2003
Excerpt:
The future of advertising : new media, new clients, new consumers in the post-television age /
5.
by
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:
Books
Publication Date
2003
Excerpt:
-- Alternative offline advertising media and mass online advertising -- Offline and online direct advertising
6.
by
Pratkanis, Anthony R.
Format:
Books
Publication Date
2002
Excerpt:
manufacture of credibility -- Prizefighter slays eleven with one look : the influence of mass media models
7.
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
Mass-média.
by
Muller, Gordon, 1952-
Format:
Books
Publication Date
1999
Excerpt:
Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon
9.
by
Green, Nick.
Format:
Books
Publication Date
1990
Excerpt:
Developing countries -- In mass media.
Limit Search Results
Narrowed by: