Search Results for Mass-média.

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13.

Media planning : art or science : a guide to the essentials of media planning

Muller, Gordon, 1952-

Format:

Books

Publication Date

2005

Excerpt:

Mass media and business -- South Africa.

Available: Copies:

14.

Art and advertising

Gibbons, Joan.

Table of contents
Contributor biographical information
Publisher description

Format:

Books

Publication Date

2005

Excerpt:

wider audience by embracing the tactics and mass media of advertising, and how advertising has employed

Available: Copies:

15.

Controversies in contemporary advertising

Sheehan, Kim Bartel.

Format:

Books

Publication Date

2004

Excerpt:

-- 3. The Chinese Wall: Advertising and Mass Media -- 4. Checks and Balances: Government and Self

Available: Copies:

16.

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

-- Alternative offline advertising media and mass online advertising -- Offline and online direct advertising

Available: Copies:

17.

The future of advertising : new media, new clients, new consumers in the post-television age

Cappo, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html

Format:

Books

Publication Date

2003

Excerpt:

media : proliferation nibbles away at the power of traditional mass media -- The dilution of creativity

Available: Copies:

18.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Mass-média.

Available: Copies:

19.

Age of propaganda : the everyday use and abuse of persuasion

Pratkanis, Anthony R.

Format:

Books

Publication Date

2002

Excerpt:

manufacture of credibility -- Prizefighter slays eleven with one look : the influence of mass media models

Available: Copies:

20.

Media planning : art or science : a guide to the essentials of media planning

Muller, Gordon, 1952-

Format:

Books

Publication Date

1999

Excerpt:

Mass media and business -- South Africa.

Available: Copies:

21.

Communication in the Third World : seizing advertising opportunities in the 1990s

Green, Nick.

Format:

Books

Publication Date

1990

Excerpt:

Developing countries -- In mass media.

Available: Copies:

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