by
Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Format:
Books
Publication Date
2005
Excerpt:
. Broadcasting ads on radio and TV -- pt. IV. Getting the word out without advertising -- 13. Mailing direct to
by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
: television and radio -- Using digital interactive media and direct mail -- Using out-of-home, exhibitive, and
by
Hahn, Fred E., 1925-
Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html
Format:
Books
Publication Date
2003
Excerpt:
, TV, Radio, and Web Site Conventions, Trade Shows, Consumer Shows, and Meetings Moving Your Project
by
Cappo, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html
Format:
Books
Publication Date
2003
Excerpt:
newspapers to transform themselves as radio did after the advent of television; the growth of commercial
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
electronic media: television and radio -- Using digital interactive media and direct mail -- Using out
by
Arens, William F.
Format:
Books
Publication Date
1998
Excerpt:
. Using Print Media. 15. Using Electronic Media: Television and Radio. 16. Using Digital Interactive Media
by
Bovée, Courtland L.
Format:
Books
Publication Date
1992
Excerpt:
Contains information on: Coca Cola ; Apple computers ; Radio and television commercials
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