25 Results Found
000000000000IIE
1.
by
Rodgers, Shelly.
Format:
Books
Publication Date
2012
Excerpt:
advertising / by Marjolein Moorman and Peter Neijens -- Media and media devices -- Media analysis and decision
2.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012 2011
Excerpt:
strategy and execution -- 10. Media and contact strategy -- 11. Media choices: evaluating media options
3.
by
Tag, Nancy R.
Format:
Books
Publication Date
2012
Excerpt:
Viral to Digital to Social Media -- Case Study: Old Spice's "Smell Like a Man, Man": TV to Social Media
4.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2009
Excerpt:
Chapter 11: Evaluation of Broadcast Media Chapter 12: Evaluation of Print Media Chapter 13: Support Media
5.
by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
What is advertising today? -- The evolution of advertising -- The economic, social, and regulatory
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
media -- 13. Support media -- 14. Direct marketing -- 15. Internet and interactive media -- 16. Sales
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
: Implementation and Evaluation -- Ch. 10. Media Planning and Strategy -- Ch. 11. Evaluation of Broadcast Media
8.
by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
, electronic, and digital media -- Using advertising media -- Using print media -- Using electronic media
9.
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
planning and buying -- Print media -- Broadcast and interactive online media -- pt. 4. Creative advertising
10.
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
Mass-média.
11.
by
Berger, Warren.
Format:
Books
Publication Date
2001
Excerpt:
"oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change
12.
by
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2000 1999
Excerpt:
. How Advertising Works. 7. Advertising Planning and Strategy -- Pt. III. Advertising Media. 8. Media
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