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Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

Levinson, Jay Conrad.

Format:

Books

Publication Date

2005

Excerpt:

mail -- Day 18. Radio/television/cable TV -- Day 19. Marketing hooks -- Day 20. Public relations -- Day

Available: Copies:

Advertising by design : creating visual communications with graphic impact

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004009412.html

Format:

Books

Publication Date

2004

Excerpt:

typography -- Flexibility : the ad campaign and creativity -- Copy -- Beyond print media : television

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

: television and radio -- Using digital interactive media and direct mail -- Using out-of-home, exhibitive, and

Available: Copies:

The one show : advertising's best print, design, radio and TV. Volume 26.

Smith, Bob.

Format:

Books

Publication Date

2004

Excerpt:

branding, television, and radio.

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

electronic media: television and radio -- Using digital interactive media and direct mail -- Using out

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Age of propaganda : the everyday use and abuse of persuasion

Pratkanis, Anthony R.

Format:

Books

Publication Date

2002

Excerpt:

Television in propaganda.

Available: Copies:

Advertising today

Berger, Warren.

Format:

Books

Publication Date

2001

Excerpt:

. Included are more than 400 advertisements originally seen in a wide range of media - print, television

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Ad worlds : brands, media, audiences

Myers, Greg, 1954-

Format:

Books

Publication Date

1999

Excerpt:

, Integration. Posters and space. keywords: Poster, Public. Television commercials, channels, and times

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

. Using Print Media. 15. Using Electronic Media: Television and Radio. 16. Using Digital Interactive Media

Available: Copies:

10.

Contemporary advertising

Bovée, Courtland L.

Format:

Books

Publication Date

1992

Excerpt:

Contains information on: Coca Cola ; Apple computers ; Radio and television commercials

Available: Copies:

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