, Personality, and Emotion -- Attitudes and Influencing Attitudes -- Self-Concept and Lifestyle -- Situational

values -- Ch. 5. The self -- Ch. 6. Personality and lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude

perception and learning -- Customer motivation -- Customer attitudes -- Personality and self

-- Ch. 2. Perception -- Ch. 3. Learning and Memory -- Ch. 4. Motivation and Values -- Ch. 5. The Self

knowledge -- Ch. 10. The self and selves -- pt. 4. Consumers in social context -- Ch. 11. Lifestyles

: Motivation and Values. 5. Individual Consumer Dynamics: The Self. 6. Demographic Subcultures: Age, Race

Self-interest.

-- Authenticity, alienation and self-actualization -- Liking and authenticity -- Authenticity, credibility and

Self-interest -- Examinations, questions, etc.