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13. 
Cover image for What's keeping your customers up at night? : close more deals by selling to your client's pain
by 
Cody, Steven.
Format: 
Books
Publication Date 
2003
Excerpt: 
) -- 3. Selling Against the Pain (Applying Salve to the Wound) -- 4. Getting the Commitment (Healing the
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14. 
Cover image for Customer relationship management
by 
Anderson, Kristin, 1962-
Format: 
Books
Publication Date 
2002
Excerpt: 
. Managing Your Customer Service/Sales Profile -- 4. Choosing Your CRM Strategy -- 5. Managing and Sharing
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15. 
Cover image for Aftermarketing : how to keep customers for life through relationship marketing
by 
Vavra, Terry G.
Format: 
Books
Publication Date 
1995
Excerpt: 
-Compiled Databases -- Ch. 3. The Value of a Customer Information File -- Ch. 4. Blueprinting Customer Contact
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by 
Payne, Adrian.
Format: 
Books
Publication Date 
1995
Excerpt: 
-Term Customer Loyalty: A Strategic Approach / Moira Clark and Adrian Payne -- 4. Internal Marketing: Myth versus
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